Assignment: Create a visual look for the school open day
Phase 1: 100 sketches
This method of "emptying the head" was suggested by our teacher Johanna Lahtinen. The idea is to make 100 different sketches in order to empty your head of the obvious and boring to get to the diamond ideas. Here are my 72 sketches.
Phase 2: Choose 5 to develop
I did originally choose five, but I immediately disliked one of them. These four are the ones I developed further.
Phase 3: Choose one to realise on Adobe Illustrator
Our target audience is 15-year-old teenagers. In order to make a poster that is attractive to the target audience, I asked my 15-year-old brother and 18-year-old sister for help. They pointed out a few of their favourites from the sketches above. Eventually, I decided to go for the DOTS-design, and here is how the idea developed on Adobe Illustrator: